12:13 PM EDT, 09/05/2025 (MT Newswires) -- Alphabet's (GOOG, GOOGL) Google ( GOOG ) has been fined 2.95 billion euros ($3.5 billion) by the European Commission for violating "EU antitrust rules by distorting competition in the advertising technology industry."

The Commission said Friday that the company's practices harmed rival ad tech companies, advertisers, and publishers. Google ( GOOG ) has been ordered to stop these practices and fix the conflicts of interest within its advertising business. The company has 60 days to explain how it plans to comply, the European Union's executive arm said.

Google's ( GOOG ) Global Head of Regulatory Affairs Lee-Anne Mulholland told MT Newswires the company will appeal the decision, saying the Commission is imposing "an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money."

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