11:15 AM EDT, 04/05/2024 (MT Newswires) -- Alphabet's (GOOG) reported interest in HubSpot ( HUBS ) is yet another reminder that the provider of cloud-based customer relationship management platform is "an asset to own," Macquarie Capital said in a note e-mailed Friday.

Reuters recently reported that the parent company of online search giant Google ( GOOG ) was considering a bid for HubSpot ( HUBS ).

"The mere mention of interest (in HubSpot ( HUBS )) should remind investors of the reasons we have been and continue to be long-term buyers of this high-quality, best-in-class asset," Macquarie analysts, including Frederick Havemeyer, said.

With HubSpot's ( HUBS ) current market cap likely at more than $33 billion, the "sheer size" of a potential deal is expected to warrant at least a second request from the US Department of Justice, the analysts said, citing sources familiar with regulatory norms.

HubSpot ( HUBS ) shares were up more than 3% in recent trading, while Alphabet was up 1.6%.

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