June 26 (Reuters) - Tobacco giant Altria ( MO ) said on

Wednesday it had submitted Premarket Tobacco Product

Applications (PMTAs) to the U.S. Food and Drug Administration

for its on! Plus oral nicotine pouch products.

The FDA had authorized four of Altria's ( MO ) menthol e-cigarette

products last week for sale in the U.S., making them the first

ever flavored vapes the agency has permitted on the market.

On! Plus is a spit-less oral tobacco-derived nicotine pouch.

Tobacco companies have been pushing towards alternatives for

traditional tobacco products amid stricter regulation and

greater health awareness among consumers.