03:59 PM EDT, 03/23/2026 (MT Newswires) -- Altria Group ( MO ) announced Monday its oral nicotine pouches, branded as on! PLUS, have expanded to retail stores nationwide in the US.

The pouches, made by its unit Helix Innovations, are a smoke-free alternative. The product was the first to receive approval under a pilot program by the US Food and Drug Administration, designed to speed up the review of nicotine pouch products.

They were already available via e-commerce and in retail stores in North Carolina, Florida, and Texas, with wholesales deliveries beginning in mid-March.

Shares of Altria ( MO ) dropped fractionally in recent trading.

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