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Amazon developing consumer AR glasses to rival Meta, The Information reports
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Amazon developing consumer AR glasses to rival Meta, The Information reports
Sep 10, 2025 7:48 AM

Sept 10 (Reuters) - Amazon.com ( AMZN ) is developing

augmented reality (AR) glasses for consumers, the Information

reported on Wednesday, citing two people with knowledge of the

plans, a move that would put the company in competition with

Facebook owner Meta.

The glasses, internally codenamed "Jayhawk," will include

microphones, speakers, a camera and a full-color display in one

eye, the report said. Amazon ( AMZN ) is aiming to roll out the product

to consumers in late 2026 or early 2027.

Amazon ( AMZN ) declined a Reuters request for comment on the

report.

The project would mark Amazon's ( AMZN ) entry into the consumer

AR-glasses market. The company has already been working on

specialized eyewear for delivery drivers, according to a Reuters

exclusive report last year.

Those eyeglasses would provide turn-by-turn navigation on a

small screen along routes and at each stop, Reuters reported at

the time.

Both models use the same underlying display technology,

according to The Information. The consumer version will have a

full-color display and a sleeker, less bulky design than the

delivery model, the Information reported.

The delivery-worker glasses could debut as soon as the

second quarter of 2026, with an initial production plan of about

100,000 units, the report said.

Amazon's ( AMZN ) consumer AR glasses would compete directly with

Meta Platforms ( META ), which is expected to unveil a new version of its

AR glasses at its Connect conference next week, according to

media reports.

Meta partnered with EssilorLuxottica's Oakley

earlier this year on AI-powered smart glasses, following the

success of its Ray-Ban Meta line, which has sold in the millions

since its 2023 launch, media reports said.

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