Sept 10 (Reuters) - Amazon.com ( AMZN ) is developing
augmented reality (AR) glasses for consumers, the Information
reported on Wednesday, citing two people with knowledge of the
plans, a move that would put the company in competition with
Facebook owner Meta.
The glasses, internally codenamed "Jayhawk," will include
microphones, speakers, a camera and a full-color display in one
eye, the report said. Amazon ( AMZN ) is aiming to roll out the product
to consumers in late 2026 or early 2027.
Amazon ( AMZN ) declined a Reuters request for comment on the
report.
The project would mark Amazon's ( AMZN ) entry into the consumer
AR-glasses market. The company has already been working on
specialized eyewear for delivery drivers, according to a Reuters
exclusive report last year.
Those eyeglasses would provide turn-by-turn navigation on a
small screen along routes and at each stop, Reuters reported at
the time.
Both models use the same underlying display technology,
according to The Information. The consumer version will have a
full-color display and a sleeker, less bulky design than the
delivery model, the Information reported.
The delivery-worker glasses could debut as soon as the
second quarter of 2026, with an initial production plan of about
100,000 units, the report said.
Amazon's ( AMZN ) consumer AR glasses would compete directly with
Meta Platforms ( META ), which is expected to unveil a new version of its
AR glasses at its Connect conference next week, according to
media reports.
Meta partnered with EssilorLuxottica's Oakley
earlier this year on AI-powered smart glasses, following the
success of its Ray-Ban Meta line, which has sold in the millions
since its 2023 launch, media reports said.