08:22 AM EDT, 03/26/2025 (MT Newswires) -- Amazon.com ( AMZN ) said Tuesday it has introduced Interests, an artificial intelligence-powered feature, to enhance shoppers' experience by "constantly" checking new products in the inventory.

Clients can create their own tailored shopping prompts based on their interests, price limits, and preferences, from mainstream to niche, using everyday language, the e-commerce giant added.

Once the prompts are created, Interests will filter through Amazon's ( AMZN ) stores and notify clients about newly available and relevant items, the company said, adding that the new feature is currently available to a select group of clients in the US on its application and website.

Amazon ( AMZN ) said it will roll out the new feature nationwide in the coming months.