09:55 AM EDT, 10/23/2025 (MT Newswires) -- Amazon ( AMZN ) said Thursday it launched a new artificial intelligence-powered shopping tool in the US to help customers choose products based on their needs and preferences.

The "Help Me Decide" feature aims to match customers' shopping history and preferences with product details and customer reviews to recommend products for them, the e-commerce giant said.

The company said the feature, which uses large language models and Amazon Web Services tools to understand what customers need, is available in the Amazon Shopping app and mobile browser.

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