Sept 16 (Reuters) - Amazon ( AMZN ) has teamed up with

Fay to provide personalized, insurance-covered dietitian

services through the e-commerce giant's digital health platform,

the nutrition care startup said on Tuesday.

WHY IT'S IMPORTANT

The move makes Fay the first nutrition care provider on

Amazon's ( AMZN ) Health Benefits Connector, which helps enrolled

customers match with digital health companies for health

conditions such as diabetes and musculoskeletal issues, as well

as mental health support.

Fay uses artificial intelligence to match users with

registered dietitians based on their goals and health history.

The startup did not disclose financial terms of the

partnership.

CONTEXT

Amazon ( AMZN ) has been expanding into the healthcare industry for

years, starting with the acquisition of PillPack for $750

million in 2018 and the launch of Amazon Pharmacy in 2020.

The company said it built its Health Benefits Connector, as

nearly one in four U.S. adults remain unaware of the benefits

available to them, even when provided by their employer or

insurers.

Fay recently raised $50 million in a Series B round led by

Goldman Sachs valuing it at $500 million, and operates a network

of over 3,600 dietitians across all 50 U.S. states.

KEY QUOTES

"Nutrition is the single most underutilized lever in

preventing chronic disease - and we believe it should be as easy

to access as ordering from Amazon ( AMZN )," Sammy Faycurry, CEO of Fay,

said.