JOHANNESBURG, June 3 (Reuters) - Amazon ( AMZN ) has
expanded its product offering in South Africa, launching
non-perishable groceries, pet food and health supplements in
hopes of winning over more customers.
Amazon ( AMZN ), which has been selling in South Africa for a year,
hopes its expanded offering will make it a one-stop shopping
destination. Takealot.com, owned by tech investor Naspers
, is the current e-commerce leader in South Africa and
it already sells those products.
In a statement on Tuesday, Amazon ( AMZN ) said the product expansion
marked a major milestone for its growth in South Africa,
addressing some of the most frequently requested product types.
The new selection includes both international favourites
such as Nestle, Red Bull and Starbucks and local brands
including Beacon, Simba and Koo, it added.
"Since our launch, we've been listening closely to customer
feedback, and groceries, pet supplies and health supplements
have consistently been among their top requests," said Robert
Koen, Amazon Managing Director for Sub-Saharan Africa.
The initial customer response to the change has been
"extremely positive", particularly for the retailer's bulk
buying options and multipack savings across all three
categories, said Philile Mabolloane, Retail Head for Consumables
at Amazon South Africa.