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Amazon South Africa expands into groceries, pet food and health supplements
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Amazon South Africa expands into groceries, pet food and health supplements
Jun 3, 2025 7:20 AM

JOHANNESBURG, June 3 (Reuters) - Amazon ( AMZN ) has

expanded its product offering in South Africa, launching

non-perishable groceries, pet food and health supplements in

hopes of winning over more customers.

Amazon ( AMZN ), which has been selling in South Africa for a year,

hopes its expanded offering will make it a one-stop shopping

destination. Takealot.com, owned by tech investor Naspers

, is the current e-commerce leader in South Africa and

it already sells those products.

In a statement on Tuesday, Amazon ( AMZN ) said the product expansion

marked a major milestone for its growth in South Africa,

addressing some of the most frequently requested product types.

The new selection includes both international favourites

such as Nestle, Red Bull and Starbucks and local brands

including Beacon, Simba and Koo, it added.

"Since our launch, we've been listening closely to customer

feedback, and groceries, pet supplies and health supplements

have consistently been among their top requests," said Robert

Koen, Amazon Managing Director for Sub-Saharan Africa.

The initial customer response to the change has been

"extremely positive", particularly for the retailer's bulk

buying options and multipack savings across all three

categories, said Philile Mabolloane, Retail Head for Consumables

at Amazon South Africa.

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