Nov 7 (Reuters) - Amazon.com ( AMZN ) on Friday expanded

the reach of its low-cost ecommerce service to 14 additional

markets and will call it Amazon Bazaar, as part of a push to

compete with Chinese rivals including Shein and PDD Holding's

Temu.

The expansion of the service comes at a time when U.S.

President Donald Trump's sweeping import tariffs are denting

consumer sentiment, especially of lower-income groups, who are

on a constant hunt for cheaper deals.

The new app, similar to Amazon Haul, will deliver a majority

of products priced under $10 and some as low as $2, ranging from

home goods to fashion, according to the e-commerce giant.

Some of the newer markets for the low-cost ecommerce service

include Hong Kong, the Philippines and Taiwan, it said.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Anil

D'Silva)