June 24 (Reuters) - Amazon.com ( AMZN ) plans to expand
its same-day and next-day Prime delivery services to over 4,000
smaller cities and rural regions in the United States by the end
of 2025, it said on Tuesday, as the company doubles down on
efforts to grow its domestic footprint.
Amazon ( AMZN ) earlier this year announced plans to spend more than
$4 billion to grow its U.S. rural delivery network by the end of
2026, promising faster shipments to drive up demand from
consumers in small towns and the countryside.
The company said it was already seeing customers purchase
more frequently and shop for household essentials at higher
rates since it started offering faster deliveries in these
regions.
With more than 200 million paid Amazon Prime members
worldwide, Prime has become a key growth engine for the company.
In a bid to boost Prime's performance, Amazon ( AMZN ) has focused on
expanding geographically while also offering discounts to
younger shoppers to grow its subscriber base.