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Amazon.com Launches AI Shopping Assistant Rufus in India
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Amazon.com Launches AI Shopping Assistant Rufus in India
Aug 29, 2024 4:10 AM

11:13 AM EDT, 08/27/2024 (MT Newswires) -- Amazon.com ( AMZN ) said Monday that it launched a beta version of its artificial intelligence-backed shopping assistant Rufus in India.

The e-commerce giant said Rufus is trained on its product catalog and information from the internet, allowing the AI assistant to compare products, provide product recommendations, and answer customers' questions on shopping needs.

Rufus is now available to a subset of Amazon.in mobile app customers and will be "progressively" rolled out in India in the coming weeks, the company said.

Shares of the company fell 1.4% in recent Tuesday trading.

Price: 173.00, Change: -2.50, Percent Change: -1.42

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