Deep-pocketed investors have adopted a bullish approach towards Amazon.com ( AMZN ) , and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in AMZN usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 14 extraordinary options activities for Amazon.com ( AMZN ). This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 50% leaning bullish and 21% bearish. Among these notable options, 3 are puts, totaling $161,782, and 11 are calls, amounting to $1,100,933.

Expected Price Movements

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $45.0 and $240.0 for Amazon.com ( AMZN ), spanning the last three months.

Insights into Volume & Open Interest

In today's trading context, the average open interest for options of Amazon.com ( AMZN ) stands at 7897.21, with a total volume reaching 5,776.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Amazon.com ( AMZN ), situated within the strike price corridor from $45.0 to $240.0, throughout the last 30 days.

Amazon.com 30-Day Option Volume & Interest Snapshot

Biggest Options Spotted:

About Amazon.com

Amazon ( AMZN ) is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 75% of total, followed by Amazon Web Services' cloud computing, storage, database, and other offerings (15%), advertising services (5% to 10%), and other the remainder. International segments constitute 25% to 30% of Amazon's ( AMZN ) non-AWS sales, led by Germany, the United Kingdom, and Japan.

Having examined the options trading patterns of Amazon.com ( AMZN ), our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Amazon.com's Current Market Status

Trading volume stands at 1,240,913, with AMZN's price down by -0.3%, positioned at $218.28.

RSI indicators show the stock to be may be approaching oversold.

Earnings announcement expected in 17 days.

What Analysts Are Saying About Amazon.com

A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $274.0.

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* In a cautious move, an analyst from JMP Securities downgraded its rating to Market Outperform, setting a price target of $285.

* An analyst from JP Morgan has decided to maintain their Overweight rating on Amazon.com ( AMZN ), which currently sits at a price target of $280.

* An analyst from Jefferies persists with their Buy rating on Amazon.com ( AMZN ), maintaining a target price of $275.

* Maintaining their stance, an analyst from Wedbush continues to hold a Outperform rating for Amazon.com ( AMZN ), targeting a price of $260.

* An analyst from Wolfe Research persists with their Outperform rating on Amazon.com ( AMZN ), maintaining a target price of $270.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Amazon.com ( AMZN ) options trades with real-time alerts from Benzinga Pro.