08:51 AM EDT, 05/20/2025 (MT Newswires) -- Amazon's ( AMZN ) APS and sell-side advertising firm Magnite ( MGNI ) said Tuesday that they are partnering to enable new streaming TV opportunities through APS' Transparent Ad Marketplace and Magnite's ( MGNI ) SpringServe.

The partnership makes it easier for publishers to access Magnite ( MGNI ) customers on Amazon ( AMZN ) devices while also providing Magnite ( MGNI ) with access to streaming TV inventory on Amazon ( AMZN ) devices.

Shares of Magnite ( MGNI ) were up more than 2% in recent Tuesday premarket activity.