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Amazon's Prime to exclusively stream New York Yankees season games amid live sports push
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Amazon's Prime to exclusively stream New York Yankees season games amid live sports push
Feb 26, 2025 8:18 AM

Feb 26 (Reuters) - Amazon ( AMZN ) said on Wednesday it

will exclusively stream 21 New York Yankees regular games on its

Prime Video service for the upcoming 2025 season, as streaming

companies face increasing competition to broadcast live sporting

events.

The baseball games will be live streamed at no extra cost to

Prime Video members living in New York State, Connecticut, north

and central New Jersey and northeast Pennsylvania - areas that

cover a majority of the fanbase of the New York Yankees.

Live sports, a prerogative of cable television for decades,

is swiftly moving to digital platforms to tap the larger

audience that is ditching cable TV subscriptions for digital

streaming platforms.

Streaming bellwether Netflix ( NFLX ) has increased its

investments towards acquiring live sports content, including

high-profile events such as the Mike Tyson-Jake Paul boxing

match, aiming to diversify its portfolio and attract a broader

audience.

It also paid more than $5 billion to be the exclusive home

of World Wrestling Entertainment's Raw in several territories

from January this year and is considering a bid for Formula 1's

U.S. TV rights, according to media reports.

This has prompted competing digital platforms, including

Prime Video, to stream more live sporting events to drive

subscriber growth and enhance their advertising revenue, as live

events tend to draw large, engaged audiences.

Prime Video currently streams the NBA, Thursday Night

Football, NASCAR, Seattle Kraken and Overtime Elite among others

in the U.S.

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