Jan 17 (Reuters) - British rock-band Coldplay has

partnered with Indian billionaire Mukesh Ambani's broadcast

venture to livestream one of its two upcoming concerts in

Ahmedabad, as international artists step up efforts to reach

Indian fans.

Tens of thousands of people are set to attend the Coldplay

concert in the western state of Gujarat on Jan. 26, with tickets

selling out within minutes of going on sale last year.

The Coldplay announcement is one of the first major

partnerships since Ambani's Reliance Industries and Walt Disney ( DIS )

merged their Indian media assets last year in a $8.5 billion

deal that created the country's biggest entertainment company.

The performance will be streamed on Disney+ Hotstar, the

biggest streaming app by users in India.

"Coldplay's biggest ever show will stream LIVE from

Ahmedabad across all of India," the band said in a video post on

X on Friday.

The events market in India is going through a major shift,

with young, well-to-do Indians' appetite for entertainment

growing fast and attracting global music stars like Dua Lipa, Ed

Sheeran and Maroon 5.

Streaming apps are also hugely popular and millions of

people use them to watch content including Hollywood and

Bollywood movies and sports, especially the Indian Premier

League cricket tournament.

Coldplay will play three concerts in Mumbai from Saturday,

before heading to Ahmedabad for shows on Jan. 25 and Jan. 26.

The concerts are part of their globally acclaimed Music of the

Spheres World Tour.

"I am ready to pay a premium, if needed, to the platform for

live streaming the concert," said Deekshitha Devdas, a doctor,

who failed to get tickets for any of Coldplay's Indian shows.

"It would be very comfortable for someone like me, who is

pregnant, to enjoy the show with my family from the comfort of

my living room."