BENGALURU, July 4 (Reuters) - Indian bilionaire Mukesh

Ambani's Reliance Retail Ventures will launch Chinese fast

fashion label Shein in the coming weeks, selling the latter's

products on its app and brick-and-mortar stores, The Economic

Times reported on Thursday.

The retail unit of Ambani's oil-to-telecom conglomerate

Reliance Industries reportedly teamed up with the

IPO-bound fashion brand last year and is likely to tap former

Meta director Manish Chopra to head Shein's operations

in India, the newspaper said, citing executives aware of the

development.

The partnership is the latest in a string of deals by

Reliance Retail, which has brought international brands such as

American jewellery maker Tiffany & Co and British online

retailer ASOS to India.

Shein, which is eyeing a London listing, and Reliance did

not immediately respond to Reuters' request for comment.

This move comes four years after Shein was banned from India

as a part a wider crackdown on some Chinese applications

following border conflicts between the two Asian neighbours.

The India operations will be run by a company entirely owned

by Reliance Retail and Shein is expected to be paid a license

fee as a share of profit of the Indian firm, ET said.

All relevant and sensitive data will be hosted and

stored in India with Shein having no access or rights over them,

according to the report.

Once launched, Shein will compete directly with Walmart ( WMT )

-backed online shopping site Myntra and the Westside

brand of Tata-owned Trent in India's $10 billion fast

fashion market.