AMC Entertainment Holdings Inc ( AMC ) shares climbed 1% to $2.75 Tuesday afternoon following the company's announcement of a new nationwide ticket discount initiative.

What To Know: Starting July 9, AMC Theatres will offer "50% Off Wednesdays" to all AMC Stubs members, providing half-price adult evening tickets every Wednesday at all U.S. locations. Membership to AMC Stubs Insider is free.

Read Also: AMC Q1 Earnings Highlights: Double Beat, CEO Highlights 2025, 2026 Slate As Box Office Doubles In April

This move builds on AMC's popular Discount Tuesdays and aims to boost midweek attendance. While premium format surcharges and online fees still apply, the base ticket price for formats like IMAX and Dolby Cinema will also receive the 50% discount.

AMC Chairman and CEO Adam Aron noted the promotion was made possible by a strong box office recovery this spring, with April and May seeing notable success. He added that the initiative could become a long-term strategy if successful. The company hopes Wednesdays will mirror the strong turnout already seen on Tuesdays.

Read Also: AMC CEO Adam Aron Calls Q1 The Worst Domestic Box Office Since COVID-19, But Remains Hopeful For A 2025 Rebound With ‘Barn Burners’ Coming All Year

How To Buy AMC Stock

By now you're likely curious about how to participate in the market for AMC Entertainment ( AMC ) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of AMC Entertainment ( AMC ), which is trading at $2.81 as of publishing time, $100 would buy you 35.59 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, AMC has a 52-week high of $11.88 and a 52-week low of $2.45.