SAN FRANCISCO, June 12 (Reuters) - Advanced Micro

Devices ( AMD ) CEO Lisa Su is expected to take the stage on Thursday at

a company event in San Jose, California, to discuss the

company's plans for the artificial intelligence chips and

systems it designs.

AMD has struggled to siphon off a portion of the quickly

growing market for artificial intelligence chips from the

dominant Nvidia ( NVDA ). But the company has made a concerted

effort to improve its software and produce a line of chips that

rival Nvidia's ( NVDA ) performance.

During Su's speech, which is set to begin at 9:30 a.m. local

time (1630 GMT), the CEO is expected to detail the company's

forthcoming MI400 series of AI chips, set to launch next year.

AMD has said it will match the annual release schedule that

Nvidia ( NVDA ) began with its Blackwell series of chips.

Thursday's event, called "Advancing AI," will focus on AMD's

data center chips and other hardware.

AMD completed the acquisition of server builder ZT Systems in

March. As a result, AMD is expected to launch new complete AI

systems, similar to several of the server-rack-sized products

Nvidia ( NVDA ) produces.

Santa Clara, California-based AMD has made a series of small

acquisitions in recent weeks and has added talent to its chip

design and AI software teams.

Last week, AMD hired the team from chip startup Untether AI.

On Wednesday AMD said it had hired several employees from

generative AI startup Lamini, including the co-founder and CEO.

AMD's software called ROCm has struggled to gain traction

against Nvidia's ( NVDA ) CUDA, which is seen by some industry insiders

as a key part of protecting the company's dominance.

When AMD reported earnings in May, Su said that despite

increasingly aggressive curbs on AI chip exports to China, AMD

still expected strong double-digit growth from AI chips.