11:18 AM EDT, 10/06/2025 (MT Newswires) -- American Rebel ( AREB ) said Monday it invested $1.5 million in RAEK Data as part of efforts to expand its branded products and advance its growth initiatives.

American Rebel ( AREB ) will leverage RAEK's first-party data engine designed for the artificial intelligence economy to drive targeted customer acquisition and retention in consumer markets while reducing acquisition costs, according to a statement.

The investment is also expected to expedite RAEK's product development and market penetration roadmap, the company said.

American Rebel ( AREB ) shares fell over 17% in recent trading.

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