By Shivansh Tiwary
June 25 (Reuters) - Heat warnings have made Americans
rethink their July 4th travel plans and triggered a rush to
cooler vacation spots, data from Booking.com showed.
Coastal destinations and ones that offer aquatic activities
have emerged as the top pick with one-third of Americans looking
for water-centric vacations, including floating yoga, the travel
booking website said in an email to Reuters.
WHY IT'S IMPORTANT
More than 100 million people across the U.S. were under heat
warnings as of Sunday, with cities on the East Coast bracing for
record-breaking temperatures as the heat dome causing the
dangerous conditions expands to the West Coast.
The scorching temperatures have prompted vacationers to
review their plans ahead of the 4th of July holiday, a time when
a significant number of Americans tend to travel.
BY THE NUMBERS
Nearly 64% of American travelers indicate that rising local
temperatures are influencing them to seek vacation spots with
bearable temperatures, data from Booking.com showed.
For the July 3 to July 7 period, Panama City Beach, Florida,
experienced a 32% year-over-year increase in searches, while
Myrtle Beach in South Carolina saw a 30% rise. These are among
other popular locations that have observed similar trends.
CONTEXT
Major U.S. airlines have predicted bumper travel demand for
the summer season. United Airlines expects this fourth
of July weekend to be its busiest on record and expects to fly
an average of 520,000 people every day during the period.
However, data from searches for accommodations demonstrate a
heightened interest in various destinations near water,
indicating a clear connection with the current heat wave.