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Airlines face 10% drop in summer bookings despite lower
fares
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Hotel summer bookings flat year-over-year
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Dollar's weakness increases cost of overseas vacations
By Doyinsola Oladipo and Aishwarya Jain
NEW YORK, June 3 (Reuters) - This year's hottest summer
travel trend? Waiting for deals.
Americans are scaling back travel plans from flights to
drives or waiting to book only if the price is right, a
tell-tale sign of an industry slowdown that's got travel
companies worried.
Hotel summer bookings are either flat or falling from last
year, and airline bookings are down even though airfares have
also declined, as economic concerns fuel a pullback in
spending.
Travel companies including Delta Air Lines ( DAL ), Marriott
International ( MAR ), and online travel agency Booking Holdings ( BKNG )
have withdrawn or revised their 2025 annual forecasts
as U.S. demand softens. Airbnb ( ABNB ) flagged shrinking
booking windows as consumers take a "wait-and-see" approach and
book trips closer to their check-in dates.
That has left companies with less visibility into the second
half of the year. Delta said in early April it was premature to
project the full year given macroeconomic uncertainty. United
Airlines said there's a reasonable chance that bookings
could weaken.
"It's very clear that consumers are waiting to make
decisions, including for the summer," Southwest Airlines ( LUV )
CEO Robert Jordan said at the Bernstein Annual Strategic
Decisions Conference in late May, adding that demand was stable
but lower than expected in January.
U.S. summer flight bookings are down 10% year-over-year,
according to Flighthub, an online travel agency, even though
airfares have dropped.
"You can't keep an airline seat on the shelf in a warehouse.
If you don't fill that seat tomorrow and the airplane flies,
it's gone," Steve Hafner, CEO of Kayak, a Booking Holdings ( BKNG ) unit,
told Reuters.
Average summer flight prices declined 7%, with flights to
long-haul destinations like Sydney, Australia 23% cheaper
year-over-year, according to Kayak.
Hotel summer bookings in major U.S. cities are flat-to-down
year-over-year, according to data from CoStar. Average room
rates are expected to rise roughly 1.3% in 2025, down from a
1.8% increase in 2024.
"Travel is certainly under some pressure because people are
not feeling as comfy as they once did," said Michael Chadwick,
CEO of Fiscal Wisdom Wealth Management.
WEAKER DOLLAR
Travelers may start to find deals, such as a free third
night for staying two nights, as hoteliers look to fill rooms,
said Jan Freitag, national director of hospitality analytics at
CoStar Group.
That's what Jackie Lafferty is hoping for. Her summer plans
have shifted from a possible family vacation in Hawaii or
Florida to her home state of California instead.
"By the time we broke down the cost of the flights, the
hotel and the rental car, it looked expensive, it felt
unreasonable," said Lafferty, a Los Angeles-based public
relations director.
The dollar's weakness has driven up the cost of overseas
vacations. In March, American travelers surveyed by Deloitte had
planned to increase budgets for their longest summer trip by
13%. By April, Deloitte's survey found Americans planned on
spending about the same as last year.
"The dollar is just not going as far and I think people are
starting to realize that," said Chirag Panchal, CEO of the
Ensuite Collection, a Dallas luxury travel concierge. The dollar
has fallen about 10% since mid-January, when it was its
strongest in more than two years.
Panchal's clients, who had booked big trips to Europe last
year, are either staying domestic or going to closer
destinations like Canada or the Caribbean.
"We might go international at the end of the summer. If we
do, it will be last-minute and spur of the moment based on
cheaper flights," said Rachel Cabeza, 28, an actor and fitness
instructor based in New Jersey. For now, her only summer plan is
a getaway to Martha's Vineyard in nearby Massachusetts.