* Manufacturing boom uneven, some sectors thrive while
others struggle
* Local developments increase land prices, taxes, and
labor scarcity
* White House says new investments, slowing job losses
are early signs of broader turnaround
By Timothy Aeppel and Jarrett Renshaw
SOUTH BEND, Indiana, March 26 (Reuters) - One of his
best customers recently asked John Axelberg to invest $800,000
to double the output of the tubular frames his factory here
churns out for large-scale solar energy farms.
He said no.
Although the solar side of Axelberg's small metal forming
business fueled all of his company's nearly 30% revenue growth
last year, bolstered by tax incentives in the Inflation
Reduction Act passed under President Joe Biden, all the other
industries he serves - including farm equipment and heavy trucks
- were off a collective 20%. And he worries about solar.
President Donald Trump often says his policies are unleashing a
new American factory boom. Yet in industrial communities like
South Bend, the reality is more nuanced: government policies are
lifting some sectors while clouding the outlook for others,
leaving many manufacturers navigating a patchwork of incentives,
tariffs and shifting signals from Washington.
Trump's stewardship of the economy has emerged as a political
pain point for him and Republicans in recent polling with
critical midterm elections just over seven months away. Just 29%
of respondents in a Reuters/Ipsos poll approve of his economic
leadership, the lowest of either of Trump's presidential
administrations and lower than any economic approval rating of
his predecessor, Democrat Joe Biden.
Case in point: Axelberg faces far higher costs for the metal and
imported parts he uses because of tariffs, while one of the
current administration's first acts was curbing construction of
solar farms on federal lands.
"I have no confidence that he won't just pass another
executive order and start coming after the (solar) credits we've
received and try to claw them back," said the CEO of General
Stamping & Metalworks, a family-owned business with sales of
$130 million that's been bending metal since 1922.
Pierre Yared, acting chair of President Trump's Council of
Economic Advisers, pointed to improved manufacturing
productivity, increases in new plant and equipment investment
activity and a slowing of the pace of manufacturing job losses
as early signs that administration policies will pay off.
"However, given the nature of these investments, it takes
time to get production online, and therefore it will be some
more time before we fully materialize the benefits of the
President's policies," Yared said.
MANUFACTURING RENAISSANCE ELUSIVE
Few places better illustrate the sharp divide between a few
booming niches and a lingering malaise in manufacturing than
South Bend, a once thriving industrial hub that has struggled
for six decades to regain its economic footing after the closure
of Studebaker's sprawling auto plant here in 1964. Many
established manufacturers here are treading water--or facing
erosion in key sectors, including businesses that boomed as a
result of the last administration's policies, like electric
vehicles.
Michael Hicks, an economist at Ball State University who
studies the factory sector, said "there's no evidence of a
manufacturing renaissance." Instead, it looks like the sector
has been in decline for the last 10 to 11 months.
Defense is one business that is doing well. Humvee maker AM
General, based here, recently built a new plant to serve a $8.7
billion U.S. defense contract to build a new generation of
military vehicles.
And Cleveland-Cliffs ( CLF ) operates a steel processing complex
that should benefit from tariffs, which have pushed up domestic
steel prices. CEO Lourenco Goncalves said in a release
announcing the company's earnings last February that the taxes
will bring about "a new golden era and a manufacturing
renaissance that will make America strong again."
Up the road from the steel plant, there's a surge of
construction where Amazon ( AMZN ) is building an $11 billion data center
that will eventually have 30 buildings. Data centers aren't
manufacturing plants, but they need vast amounts of machinery
and raw materials that fuel other goods producers. Once built,
they don't create many permanent jobs. Spending on data centers
was over an estimated half a trillion dollars last year,
according to the Federal Reserve, and the splurge is expected to
"increase dramatically" through 2030.
Across the street from Amazon ( AMZN ), there's a $3.5 billion
GM-Samsung joint venture under construction to make electric car
batteries.
But the data center frenzy has sparked a fierce backlash and
made land prices around the new developments "nutso," according
to South Bend Regional Chamber CEO Jeff Rea.
Skilled labor has grown scarce, and the big developments
have driven up taxes and utilities for many long-time producers.
The GM plant, meanwhile, faces headwinds from Trump's anti-EV
push. The automaker said it has slowed construction and no
longer has a target date for opening.
Stuart Fowle, a GM spokesman, said "current market
conditions give us more time to observe EV demand and plan for
our future needs."
The White House keeps a running list of new U.S. investments in
manufacturing and innovation on its website, which includes
Apple's announcement of a $600 billion investment in factories
and workforce training and Meta's plan to spend the same amount
by 2028 to support AI technology and infrastructure in the U.S.
And yet South Bend has seen factory jobs drift downward since
the end of 2020--shedding over 1,000 workers, 265 of those since
President Trump took office. The same pattern holds across the
country. U.S. manufacturing jobs have declined by 100,000 since
Trump's inauguration, according to the Bureau of Labor
Statistics.
'WHIMS OF A KING'?
To be sure, there are big projects underway across the
industrial heartland. But the boom began during the Biden
administration, including massive new investments in
semiconductor plants and electric car and battery projects like
the one GM and Samsung are building. Total construction spending
on manufacturing plants grew from $5.9 billion in February 2021
to a peak of $20.8 billion in October of 2024, according to the
Bureau of Labor Statistics, but fell to $17 billion by December
of 2025.
"I don't know if I'd call it a revival," said Jon Ferguson,
CFO of Master Roll Manufacturing, which operates a plant that
overlooks Amazon's ( AMZN ) massive data center site outside South Bend.
Even though the company makes and reconditions steel processing
equipment parts, Ferguson said sales are steady, not booming.
Meanwhile having so much development nearby is a headache.
The surge in land prices has pushed up property taxes, he said,
while electricity and water costs have increased. It's nice for
land to appreciate, he said, but it doesn't mean much if they're
not looking to sell.
"A lot of companies in the area are upset with how (the data
center boom) is falling out," he said.
Some companies have struggled to find skilled workers to
install or repair new production lines at existing facilities,
since so much labor has been soaked up by construction.
Daniel Adams, CEO of Manufacturing Technology Inc., also
sees a mixed bag for manufacturers. His great-grandfather
started the business as a tool and die shop in 1926 and the
company more recently carved a profitable niche in friction
welding, a process used to make everything from golf putters to
jet engines. He said since Trump came in, it's become clear that
EVs will be less important, which has cut into his auto-related
business. "There's an investment pause by car companies and
tier-one (auto suppliers)," he said.
Adams said his aerospace customers are doing well-but that's
not enough to push the whole business forward.
Bringing new industry into the area is good for his business
in the long term, Adams said, but is causing short-term tension
with some other local businesses, for instance with regard to
labor. "People go to the shiny place and maybe make two dollars
(an hour) more," he said.
Back at General Stamping & Metalworks, CEO Axelberg remains
cautious. He has 25 acres adjacent to his plant that he planned
to use to expand finishing and assembly work. But that's on hold
as he's lost confidence in the current business climate.
"It's almost like there is no policy," he said. "It's like
the whims of a king."