May 20 (Reuters) - Generative AI studio Promise, backed

by venture capital firm Andreessen Horowitz, said on Tuesday

that it had partnered with Alphabet's Google to use

its AI technologies.

The startup has also expanded its investor base, with new

backing from Google's AI Futures Fund, Crossbeam Venture

Partners, and others, the company said in a blog.

Former News Corp ( NWSA ) President Peter Chernin's firm,

North Road Company, a co-lead investor, has invested additional

capital in this round.

Promise will integrate Google's AI technologies into its

production pipeline and workflow software, MUSE, while also

collaborating with researchers from DeepMind.

Hollywood studios have been exploring ways to incorporate

GenAI tools to reduce costs and speed up the content creation

process.

Founded by Fullscreen CEO George Strompolos, former YouTube

executive Jamie Byrne and AI artist Dave Clark, Promise aims to

capitalize on the GenAI boom and is working with Hollywood

stakeholders to develop a multi-year lineup of content.

Production of its first feature-length film is slated to

begin this year.