April 9 (Reuters) - Amazon ( AMZN )-backed artificial

intelligence startup Anthropic on Wednesday introduced a $200

plan for its Claude chatbot customers who use its generative AI

models extensively.

WHY IT'S IMPORTANT

The OpenAI competitor's move underscores generative AI

companies' race to make their models more lucrative for users,

offering the most sophisticated GenAI products.

KEY QUOTE

"In addition to more usage, Max plan users will also have

priority access to our newest features and models," Anthropic

said in a blog post.

"The top request from our most active users has been

expanded Claude access."

BY THE NUMBERS

Customers have the option to either pay $100 per month for

five times the amount of usage as Anthropic's Pro plan, or pay

$200 per month for 20 times the usage.

Generative AI leader OpenAI's ChatGPT Pro costs $200 per

month.