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AppFolio's Product Strength, Monetization Potential Point to High-Teens Revenue Growth, KeyBanc Says
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AppFolio's Product Strength, Monetization Potential Point to High-Teens Revenue Growth, KeyBanc Says
Oct 17, 2025 8:30 AM

11:04 AM EDT, 10/17/2025 (MT Newswires) -- AppFolio's ( APPF ) momentum in its Plus and Max offerings, combined with growing potential in monetizing the resident experience, boosts confidence in its ability to achieve high-teens revenue growth in the coming years, KeyBanc Capital Markets said in a note Thursday.

The analysts said that after attending the company's annual FUTURE 2025 user conference, they came away more confident in AppFolio's ( APPF ) growth momentum, especially in its Plus and Max product tiers, driven by continued interest and adoption of Realm-X, Stack, and advanced leasing and marketing tools.

The provider of software-as-a-service applications to the real estate industry also unveiled RealmX Performers, a new add-on product that could uplift average revenue per user, the analysts said.

Looking ahead, the analysts expect revenue to reach $244.2 million in Q3 and $243.5 million in Q4, bringing the full-year 2025 estimate to $941 million, slightly below the consensus of $942.8 million. For 2026, revenue is projected at $1.11 billion, slightly above the previous estimate of $1.101 billion.

The company is scheduled to report Q3 results after the close on Oct. 30.

"AppFolio ( APPF ) has emerged as a vertical software leader for property management software," especially for small and mid-sized businesses. It is now gaining market share with larger property managers via its Plus and Max products, while also expanding its value-added services that include Resident Experience, the analysts said.

KeyBanc upgraded AppFolio ( APPF ) to overweight from sector weight and set its price target at $285.

Shares were up 4.4% in recent trading.

Price: 233.13, Change: +9.82, Percent Change: +4.40

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