June 23 (Reuters) - Facebook parent Meta Platforms ( META )

has discussed integrating Meta's generative AI model

into Apple Inc's ( AAPL ) recently announced AI system for

iPhones, the Wall Street Journal reported on Sunday.

Apart from Google and Meta, AI startups Anthropic and

Perplexity have also been in discussions with Apple ( AAPL ) to bring

their generative AI to Apple Intelligence, the Journal reported,

citing people familiar with the matter.

Apple ( AAPL ), Meta, Perplexity and Anthropic did not respond

immediately to requests for comment outside business hours.

The discussions haven't been finalized and could fall

through, the Journal reported, adding that deals with Apple ( AAPL )

would help AI companies to obtain a wider distribution of their

products.

The size of potential financial windfall is unclear, but the

talks involved AI companies selling premium subscriptions to

their services through Apple Intelligence, the report said.

The iPhone maker announced long-awaited AI strategy this

month, saying it would integrate new Apple Intelligence

technology across its suite of apps, including Siri, and bring

Microsoft ( MSFT )-backed OpenAI chatbot ChatGPT to its devices.