May 8 (Reuters) - Apple ( AAPL ) is developing
specialized chips that will power future devices including its
first smart glasses, artificial intelligence servers and new
MacBooks, Bloomberg News reported on Thursday.
The iPhone-maker has made progress on the chip that it's
developing for smart glasses, the report said, citing people
with knowledge of the matter.
This indicates that Apple ( AAPL ) is doubling-down to compete with
the popular Ray-Ban glasses offered by Meta Platforms ( META ).
Apple ( AAPL ) did not immediately respond to a Reuters request for
comment.
Other processors in development will serve as the brains of
future Macs as well as AI servers that can power the Apple
Intelligence platform, according to the report.
In a bid to compete in the lucrative AI market, Apple ( AAPL ) has
made efforts to add on-device AI features to its latest line of
iPhones with Apple Intelligence - a suite that helps summarize
notifications, rewrite emails and give users access to OpenAI's
ChatGPT, among other features.
The company has already made strides in the development of
in-house silicon and, in February, revealed its first
custom-designed modem chip that connects iPhones to wireless
data networks.
The processor for its glasses is based on chips used in the
Apple Watch that require less energy than components in products
like the iPhone, iPad and Mac, the report stated.
The chip, which could enter mass production by the end of
next year or in 2027, has been customized for power efficiency
and to control the multiple cameras that are planned for the
glasses, Bloomberg reported.
The chip will be manufactured by Taiwan's TSMC and
the glasses - if successful - are likely to come to market in
roughly the next two years, the report added.
Apple ( AAPL ) is also working on several new Mac chips, including
processors that will likely be known as the M6 and M7, according
to the report.