10:38 AM EDT, 08/08/2025 (MT Newswires) -- Apple ( AAPL ) needs to catch up with big tech's artificial intelligence revolution to avoid a "Blackberry Moment" in AI, Wedbush Securities said in a note Friday.

"It's crystal clear AI innovation is not happening within the walls of Apple Park from the lack of innovation and constant loss of AI talent out the doors," Wedbush said as it listed three proposals for Apple ( AAPL ).

According to Wedbush, Apple ( AAPL ) should beef up its management team and hire outside AI talent, acquire AI search engine Perplexity, and collaborate with Alphabet's (GOOG, GOOGL) Google ( GOOG ) to fully integrate Gemini AI into the iPhone.

"With the biggest consumer installed base in the world of 2.4 billion iOS devices and 1.5 billion iPhones, the time is now for Apple ( AAPL ) to accelerate its AI efforts," the investment firm said.

Wedbush Securities reiterated its outperform rating and $270 price target on Apple ( AAPL ).

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