Feb 11 (Reuters) - Apple ( AAPL ) is partnering with
Alibaba ( BABA ) to roll out artificial intelligence features
for iPhone users in China, the Information reported on Tuesday,
citing one person with direct knowledge of the decision.
The development could clear months of uncertainty over
Apple's ( AAPL ) AI strategy for China, where it has been losing market
share to domestic rivals, including a resurgent Huawei whose
smartphones have included AI tools since last year.
Apple ( AAPL ) stock rose 1.5% in early trading, while U.S.-listed
shares of Alibaba ( BABA ) gained 2.6%.
Apple ( AAPL ) had selected Baidu as its main partner last year, but
the Chinese company's progress in developing models for Apple
Intelligence fell short of its standards, the report said.
After that, Apple ( AAPL ) considered models developed by Tencent ( TCTZF )
, TikTok-parent ByteDance, Alibaba ( BABA ) and Deepseek, but it
passed on Deepseek as the startup's team lacked the manpower and
experience needed to support a large customer, the report said.
Apple ( AAPL ) and Alibaba ( BABA ) did not immediately respond to Reuters
requests for comment.
The companies have submitted the Chinese AI features they
co-developed for approval by China's cyberspace regulator, the
report said.
Rolling out the tools is crucial as iPhone sales dipped in
the holiday quarter - usually Apple's ( AAPL ) biggest period of sales -
due to a lack of AI features that were meant to be the chief
selling point of its latest devices.
The company has forecast strong sales growth in the current
quarter, fanning hopes that iPhone demand will rebound.
The Information said Apple's ( AAPL ) decision to go with Alibaba ( BABA ) was
partly driven by the vast troves of personal data the e-commerce
giant has on users' shopping and payment habits, which could
help it train models and deliver more customized services.