Tech giant Apple will end the sale of iPhone 6 and 6 Plus in India and will move out of stores that fail to record monthly sales of more than 35 units, reported The Economic Times, citing senior industry officials.

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According to the report, one of the officials said that the company wants to reinforce the brand’s ‘premiumness’ in the Indian market. The official added that Apple’s strategy is to increase the entry price of iPhones by more than Rs 5,000.

The report said that this will be done by presenting iPhone 6s and 6s Plus as the alternatives to the iPhone 6 and 6 Plus.

Apple distributors, as per the report, have already informed neighbourhood stores that the company wants to exit outlets that are less than 350-400 square feet and those that sell less than 35 phones per month.

It is ending its distribution partnership with RP Tech from next month and has already terminated partnerships with Brightstar and HCL Infosystems. This will make Ingram Micro and Redington the only distributors for the brand in India, the report added.

First Published:Mar 14, 2019 9:41 AM IST