BRUSSELS, Nov 12 (Reuters) - Apple ( AAPL ) was told by

the EU on Tuesday to stop geo-blocking, the practice of

restricting content according to a user's geographical location,

on services such as its App Store, Apple Arcade, Music, iTunes

Store, Books and Podcasts.

The European Commission said it had identified several

potentially prohibited geo-blocking practices on some Apple

Media Services and threatened enforcement measures by national

regulators if Apple ( AAPL ) failed to address its concerns.

"We are stepping up the fight against geo-blocking. No

company, big or small, should unjustly discriminate customers

based on their nationality, place of residence or place of

establishment," said European Commissioner Margrethe Vestager.

The EU said Apple ( AAPL ) had one month to propose commitments on it

would address the geo-blocking it had identified.