Oct 16 (Reuters) - Apple ( AAPL ) and Comcast's ( CMCSA )

NBCUniversal will launch a bundle of Apple TV and

Peacock Premium streaming services next week, the companies said

on Thursday, combining award-winning originals such as "Ted

Lasso" and "The Traitors" for $14.99 a month.

The bundle, which launches on Monday, offers U.S. customers

more than 30% savings and the option to combine Apple TV with

Peacock Premium Plus for $19.99 per month.

Media companies are unlocking more value from their

streaming content by teaming up with rival platforms, providing

customers with discounted pricing and a larger library of shows

and movies.

"With this first-of-its-kind initiative with Apple ( AAPL ), we're

redefining what the customer journey should be for a streaming

bundle with rich sampling and a smooth sign-up process, and

we're broadening the reach of Peacock to even more audiences,"

said Matt Strauss, chairman, NBCUniversal Media Group.

As part of the deal, Apple TV app users and Peacock

subscribers will be able to sample a curated selection of the

partner service's shows, including marquee live events and

sports, popular franchises, and blockbuster movies, in their

respective apps.

At launch, Peacock subscribers will have access to three

episodes of "Stick", "Slow Horses", "Silo", "The Buccaneers",

"Foundation", "Palm Royale" and "Prehistoric Planet" from Apple

TV for free.

Apple TV app users will be able to watch up to three

episodes of "Law & Order", "Bel-Air", "Twisted Metal", "Love

Island Games", Happy's Place, "The Hunting Party" and "Real

Housewives of Miami" from Peacock.