03:23 PM EDT, 09/09/2025 (MT Newswires) -- Apple ( AAPL ) on Tuesday announced a slew of new products at the annual September launch event at its Cupertino, California, headquarters, which included the new iPhone 17 series, watches and AirPods.
The company unveiled four new iPhone models, called iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, as well as the iPhone 17 Air, which Apple ( AAPL ) said is its thinnest model yet. The iPhone 17 Pro and iPhone 17 Pro Max featured the company's A19 Pro chip along with a enhanced 48-megapixel main camera.
Apple ( AAPL ) also released three new watches called the Apple Watch Series 11, Apple Watch SE 3 and the Apple Watch Ultra 3. The new watches are said to have a updated set of health features along with a longer battery life.
Another notable item released was the AirPods 3 headphones which the company said had better noise cancellation than the previous generation AirPods Pro. Apple ( AAPL ) said the new AirPods could also be used to measure the user's heart rate.
Shares of the company were down nearly 2% in recent Tuesday trading.
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