BEIJING, July 25 (Reuters) - Apple's ( AAPL ) market share in

China shrank by two percentage points in the second quarter of

2024, as the tech giant faced intensifying competition from

rivals like Huawei, according to data from market

research firm Canalys.

The decline underscores the difficulties the U.S. tech giant

faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the

the quarter, bolstered by the launch of its new Pura 70 series

in April.

The Canalys data, while not providing specific shipment

figures for Apple ( AAPL ), showed that the company's market share in

China dropped to 14% in the second quarter of 2024, a decrease

from 16% in the same quarter of 2023.

As a result of this decline, Apple's ( AAPL ) ranking in the Chinese

smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the

quarter, Canalys said. Vivo was the top vendor with a share of

19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15%

respectively.

"Domestic manufacturers have demonstrated market leadership,

occupying the top five positions in the mainland Chinese market

for the first time in history," said Lucas Zhong, research

analyst at Canalys.

"On the other hand, Apple ( AAPL ) faces growth pressure in the

Chinese market and is actively focusing on optimising channel

management."

Huawei made a comeback to the high-end smartphone segment

last August with the release of a device powered by a

domestically-made chip, defying U.S. sanctions that have cut off

its access to the global chipset supply chain.

In an effort to boost sales, Apple ( AAPL ) has ramped up its

discounting efforts this year to entice consumers. The U.S.

company launched an aggressive campaign in May, doubling the

scale of an earlier promotion in February and offering price

cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue

throughout the year. Canadian research firm TechInsights

projected earlier this year that Huawei's overall smartphone

shipments in China will exceed 50 million units in 2024, with

the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market

share, up from 12% in 2023, TechInsights has said.

($1 = 7.2136 Chinese yuan renminbi)