*
IPhone 16 is first Apple ( AAPL ) smartphone designed around AI
features
*
Apple's ( AAPL ) AI tech, Apple Intelligence, so far has a release
timeline only in the U.S.
*
Huawei to announce new products hours after Apple's ( AAPL ) event
*
Google has showcased AI features to challenge Apple's ( AAPL )
dominance
(Adds Huawei pre-sales of the Mate XT and background in
paragraphs 1-7)
By Kenrick Cai
SAN FRANCISCO, Sept 9 (Reuters) - Apple ( AAPL ) on
Monday is set to unveil its iPhone 16, focusing on how its
flagship device's features are infused with artificial
intelligence, but it could be upstaged by a triple-folding
smartphone released by China's Huawei hours earlier.
Apple's ( AAPL ) event at the tech giant's Apple Park
headquarters starts at 10 a.m. PDT (1700 GMT). Huawei
has scheduled an announcement of its Mate XT phone just hours
after the Apple ( AAPL ) presentation.
The Chinese company's website showed on Monday that it
had garnered more than
3 million pre-orders
for its Z-shaped tri-fold phone. This underscores Huawei's
ability to navigate U.S. sanctions and solidifies its position
against Apple ( AAPL ) in China, where consumers are hankering for more
AI features and are willing to pay for them.
"The Chinese market is hungrier for AI features than the
U.S. market," said Ben Bajarin, CEO and principal analyst at
Creative Strategies. For Apple ( AAPL ), "it will be very difficult to
bring it to China immediately, so they'll be going off the
merits of the hardware."
Apple ( AAPL ) unveiled Apple Intelligence at its developer
conference in June, its take on generative AI that can conjure
text, images and other content on command.
But these upgrades will take time to reach consumers.
Apple Intelligence features are expected to launch in a
software update to the iPhone and iPad operating system likely
in October and a full upgrade of Apple's ( AAPL ) voice assistant Siri is
likely to come only early next year, according to media reports.
Apple Intelligence must be approved by Beijing in order
to be released in the Chinese market. In July, OpenAI blocked
access to ChatGPT in China, a move that could impact the
chatbot's integration into Siri.
IPhones accounted for more than half of Apple's ( AAPL ) $383 billion
sales last year, and the new devices are an important update for
the Cupertino, California-based company that is betting the AI
feature will drive consumers to upgrade amid a slowdown in
iPhone sales.
In China, Apple ( AAPL ) aggressively slashed prices earlier this
year, prompted by government restrictions and increased domestic
competition.
The iPhone 16 lineup will be the first Apple ( AAPL ) smartphones
designed around these AI features, though those will also be
available on iPhone 15 Pro and Pro Max, the top-end versions of
the previous-generation devices. New versions of the Apple Watch
and AirPods are also expected.
"The software side, and how Apple ( AAPL ) frames it, is the biggest
question," said Bajarin. "Investors will look for if it's
compelling enough to have a larger-than-normal upgrade cycle."
Rivals including Alphabet's Google are also
showcasing AI features to try to upend Apple's ( AAPL ) dominance in the
high-end smartphone market.
Google, developer of the Android operating system which
competes with Apple's ( AAPL ) iOS, traditionally announced its Pixel
smartphones in the autumn. This year, it pushed the event to
August ahead of Apple's ( AAPL ) announcement.
Google focused on AI features including Gemini Live, which
allows users to hold live voice conversations with a digital
assistant. Many of the AI features Google announced were also
rolled out to the Android-based devices made by manufacturers
such as Samsung and Motorola.
"The question is who is going to be the first to combine a
truly personal AI assistant with knowledge and information that
is accurate and personalized," said Bob O'Donnell, chief analyst
for TECHnalysis Research.
Apple ( AAPL ) has so far shared a timeline for the release of Apple
Intelligence only in the United States, where it is slated to
launch on compatible devices in the autumn.
In June, one week after its developer conference, Apple ( AAPL ) said
it would delay the release in Europe due to European Union tech
rules.