11:51 AM EDT, 09/10/2025 (MT Newswires) -- Apple's ( AAPL ) iPhone 17 pricing, on a like-for-like storage configuration, was effectively left unchanged relative to last year, UBS Securities said in a note Tuesday.

Analysts said that assuming the production and sell-through mix this year remains unchanged from a year earlier, with the Base and Pro Max models accounting for roughly two-thirds of iPhone sales, pricing could be up about 3.5%.

The starting price for the iPhone 17 base model, however, remains at $799, "essentially an implied price decrease" considering that Apple ( AAPL ) is dropping the 128-gigabyte storage configuration, UBS said, adding that this could raise the blended iPhone bill-of-materials by around 1.5% to 2.0%, analysts said.

Apple ( AAPL ) increased the price for Pro by $100 to $1,099 and introduced a $999 starting price for the new Air model, compared with $899 for last year's 16 Plus, but is also dropping the 128GB configuration for both models.

UBS expects Apple ( AAPL ) to sell 52 million and about 76.3 million units in the September and December quarters, respectively, implying a 1% rise from a year earlier.

The brokerage has a neutral rating and $220 price target on the stock.

Shares of Apple ( AAPL ) were down 2.9% in recent trading Wednesday.

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