Oct 20 (Reuters) - Global events company MARI said on
Monday it has acquired TodayTix Group (TTG), getting access to
its platforms that sell tickets for live performances ranging
from operas in New York to plays by London's Royal Shakespeare
Company.
The deal adds to MARI's rapidly expanding portfolio
since its launch just earlier this month by Ari Emanuel - a
Hollywood power broker who is also the CEO of TKO Group ( TKO ),
the owner of Ultimate Fighting Championship and World Wrestling
Entertainment.
He is also the executive chairman of WME Group, a
holding company of talent agencies.
MARI has already acquired the Miami Open tennis
tournament, Frieze art fairs, and Barrett-Jackson auto auctions.
MARI acquired TTG from private equity firm Great Hill
Partners. Financial terms of the deal were not disclosed.
TTG, which also owns London's immersive film and
television producer Secret Cinema, operates in the U.S., UK and
Australia, has over 20 million members and partners with more
than 10,000 cultural institutions. Its brands also include
LondonTheatre and Show-Score.
Brian Fenty, TodayTix's co-founder and CEO, will continue
leading the company and join MARI's executive team, while
co-founder Merritt Baer will remain Artistic Director for Secret
Cinema.