Nov 8 (Reuters) - California-based premium athleisure
wear maker Vuori Inc said on Friday that global investors
General Atlantic and Stripes led an investment round worth $825
million, taking up the brand's valuation to $5.5 billion.
The investment is structured as a secondary tender offer
that includes a group of other investors as well.
In 2021, SoftBank's venture capital fund invested
$400 million in the company, then valuing the business at $4
billion.
Activewear makers have enjoyed steady demand since the
pandemic, as customers stuck at home shopped for everything from
yoga pants to sports shoes.
The company, which makes $100 leggings and $64 sports bras, has
quickly grown in popularity among young consumers in the United
States alongside rival Alo Yoga and category leader Lululemon
Athletica ( LULU ).
Founded in 2015, Vuori plans to exceed 100 stores in 2026
with a focus on expansion in key markets in Europe and Asia.
The U.S. athleisure market is expected to grow at a
compounded annual growth rate of 7% through 2028, according to
the statement from Vuori.