Oct 1 (Reuters) - Major casino-hotel operators in
Atlantic City including Caesars Entertainment ( CZR ) and MGM Resorts ( MGM )
have persuaded a U.S. judge to dismiss a proposed consumer class
action accusing them and a revenue management platform of
overcharging for room rentals.
U.S. District Judge Karen Williams in Camden, New Jersey,
ruled on Tuesday that the consumers had failed to present enough
evidence to let their price-fixing lawsuit move ahead.
Williams dismissed the consumers' lawsuit with prejudice,
meaning it cannot be filed again. The case was part of a wave of
new lawsuits claiming the use of revenue management platforms
that rely on rivals' data can be deemed price-fixing.
The judge's ruling marked a second setback for plaintiffs
claiming that major hotels schemed to artificially jack up room
rates. Consumers in a related case have appealed a Nevada
federal judge's order dismissing their lawsuit against Wynn
Resorts ( WYNN ), Caesars and others.
In both cases, the plaintiffs alleged hotel owners fed
sensitive internal information - such as real-time price and
occupancy data - to a shared software platform that offered
pricing recommendations.
The hotels and the software maker, Cendyn, which was also a
defendant, have denied any wrongdoing.
Representatives from Cendyn, Caesars Entertainment ( CZR ), MGM
Resorts ( MGM ) and Hard Rock on Tuesday did not immediately respond to
messages seeking comment.
The plaintiffs' attorneys in the New Jersey case at law
firms Lite DePalma Greenberg & Afanador; Burns Charest; and
Susman Godfrey did not immediately respond to a similar request.
The consumers said in their lawsuit that the hotels used
Cendyn's "Rainmaker" software "as their shared pricing brain"
that "does all the hard work for them."
They said "while the AI-driven technology at issue may be
fairly novel, the underlying conduct is not."
Cendyn and the hotels countered that there was no direct or
circumstantial evidence that the defendants agreed to fix
prices. They also said the hotels were not required to accept
the software's pricing recommendations.
Williams concluded the plaintiffs failed to show how the
hotels used the allegedly confidential data after it was
provided to Cendyn. That missing detail, the court said, makes
the consumers' case "factually and legally incomplete."
Given that the individual hotels could and did set their own
rates, it was "implausible that they tacitly agreed to anything,
much less to fix the prices of their hotel rooms," Williams
wrote.
The case is Cornish-Adebiyi v. Caesars Entertainment ( CZR ), U.S.
District Court for the District of New Jersey, No.
1:23-cv-02536.
For plaintiffs: Vineet Bhatia and Stephen Morrissey of
Susman Godfrey; and Warren Burns and Christopher Cormier of
Burns Charest
For Cendyn: Sadik Huseny and Anna Rathbun of Latham &
Watkins
For Caesars: Boris Bershteyn and Ken Schwartz of Skadden,
Arps, Slate, Meagher & Flom
For MGM: Harry Rimm of Womble Bond Dickinson; Bethany
Kristovich and Justin Raphael of Munger, Tolles & Olson
For Hard Rock: Jennifer Del Medico and David Kiernan of
Jones Day
Read more:
Consumers seek second chance in Las Vegas hotel price-fixing
lawsuit
CoStar, hotels slam consumers' 'fanciful' room pricing
lawsuit
Las Vegas hotels defeat price-fixing class action over room
rates
Atlantic City casino-hotels accused in scheme to boost room
rates