11:08 AM EST, 02/11/2025 (MT Newswires) -- Atlassian ( TEAM ) said Tuesday it is forming a long-term title partnership with the Williams Racing Formula 1 team, rebranding it as Atlassian Williams Racing.

Under the deal, Atlassian ( TEAM ) becomes the official title partner, official technology partner, and official collaboration software partner of the team, the company said.

Atlassian's ( TEAM ) System of Work approach aims to support Williams' comeback plan by connecting all teams and using AI to increase efficiency, it said.

Atlassian's ( TEAM ) branding will appear prominently on the FW47 race cars for the 2025 F1 season with a new merged logo, combining Atlassian ( TEAM ) and Williams Racing features, according to the company.

Financial terms of the partnership were not disclosed.

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