SYDNEY, Aug 12 (Reuters) - Australia will raise the number
of deals large tech firms must strike with local news outlets
under a revamp of its media licensing laws to be introduced to
parliament on Thursday, the government said, adding the measure
would distribute advertising revenue to more domestic outlets.
The changes also commit the government to giving 5% of funds
raised under the scheme to the Australian Associated Press
(AAP), the formerly industry-owned newswire service, which now
runs as a non-profit.
Changes made after discussions between government and
opposition would also require digital platforms to strike deals
with at least eight media companies, up from six in an earlier
draft.
The government also reinstated a cap limiting any single
deal to 25% of a platform's levy liability under the law, which
is equal to 2.5% of a company's Australian advertising revenue,
with the amount they pay offset by the value of deals they
strike.
The legislation revives Canberra's effort to channel money
from large technology companies to Australian news organisations
whose content helps drive user engagement and advertising
revenue on their platforms.
"People access news in different ways and from different
sources, which is why we made changes to the distribution scheme
to better support smaller and diverse media organisations," said
Communications Minister Anika Wells in a statement.
The funding for AAP, which supplies text, photographs and
video to media organisations around the country, and which faced
closure in 2020, recognises its role supporting public-interest
journalism, the government said.
Australia's original 2021 media bargaining law required
Google and Facebook owner Meta to negotiate
payment deals for news content, with a government-appointed
arbitrator empowered to set terms if negotiations failed.
The tech giants struck a series of commercial agreements
under that framework, but the government began redesigning the
regime after Meta said it would stop paying for news content in
Australia and other markets.
The new plan includes platforms such as TikTok and
Microsoft's ( MSFT ) LinkedIn.