* Xiaomi ( XIACF ) takes heat for crash
* Honda ( HMC ) swerves towards hybrids
* BYD moves to Hungary
Xiaomi post-crash orders tank
Chinese smartphone maker Xiaomi ( XIACF ) took the country's EV market by
storm last year with its first-ever electric car, the SU7 sedan,
which by December was already outselling Tesla's Model 3.
But orders for the SU7 plunged 55% in April from March after a
fatal crash where preliminary findings showed the car hit a
roadside pole at 97 kph (60 mph) seconds after the driver took
over control of the vehicle from its driver-assistance system.
This is quite the contrast with Tesla's experience in the United
States, where the automaker has either settled cases involving
car crashes involving its driver-assistance features or has
managed to limit the damages it could be forced to pay, all
without losing sales.
Xiaomi's ( XIACF ) woes have been compounded by customer complaints of
false advertising.
The EV maker may now be hoping that the launch later this week
of its eagerly-awaited YU7 electric SUV - touted as a challenger
to the Model Y in China - will help it change the narrative and
move on from the crash.
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Honda's ( HMC ) EV retreat
Honda ( HMC ) has decided to hit reverse on some of its EV investments,
opting instead to focus on hybrids and highlighting a tough
choice for traditional automakers.
After all, what is a major Japanese automaker to do when the
United States - a key market - under Trump is hitting the brakes
on the EV-friendly policies of his predecessor and interest in
electric cars there is not where it should be?
Honda ( HMC ) CEO Toshihiro Mibe now says that instead of 30% of its
new car sales by 2030, EVs will account for about a fifth.
The automaker has slashed its planned investment in
electrification and software by 2030 by 30% to 7 trillion yen
($48 billion) and plans to launch 13 next-generation hybrid
models globally in the four years from 2027.
That all makes sense for the U.S. market where Honda ( HMC ) currently
just has three hybrids on offer.
But EV sales are not slowing in China, the world's largest car
market. This is where the dilemma comes in for Honda ( HMC ), which saw
its Chinese sales fall 44% between 2020 and 2024, to 881,000
cars from 1.56 million - or about two car factories worth of
production.
In a bifurcating auto world, traditional automakers cannot
afford to spend a ton of money developing EVs, hybrids and pure
fossil-fuel models all at the same time.
So Honda ( HMC ) has to roll the dice and hope it keeps U.S. market
share without losing too much more in China.
BYD says "igen" to Hungary
China's No. 1 automaker BYD will establish its European
headquarters in Hungary, creating 2,000 jobs.
BYD CEO Wang Chuanfu said during a press conference with
Hungarian Prime Minister Viktor Orban in Budapest that its
European headquarters will be a hub for sales and after-sales
services, for testing and developing localised versions of its
models.
Strategically, the move from BYD's current offices in Amsterdam
makes sense.
BYD built its first European plant, an electric bus factory, in
Komarom in northwest Hungary in April 2016. A second Hungarian
factory to make EVs is under construction.
Hungary under Orban has also gone a long way to attract
manufacturing investments from China, unlike some EU nations
figuring out how to become less dependent on the world's
second-largest economy.
But while it makes sense strategically, it will be interesting
to see how many of BYD's European executives and experts want to
move to Hungary from Amsterdam.
Tesla's refurb gambit
For years Tesla prevented U.S. customers leasing its mass-market
Model 3s from buying them at the end of their contract - an
unusual move in an industry keen to sell lease-end cars to
consumers - saying they were destined to become part of Elon
Musk's fabled robotaxi fleet.
But as my Reuters colleagues Chris Kirkham and Abhirup Roy
report here, Tesla instead flipped many of the off-lease cars to
new buyers at higher prices.
Rather than storing the used cars - a fast-depreciating asset -
Tesla started adding features to them through software upgrades.
It then sold the vehicles to new customers willing to pay
thousands more than lease-end buyers would have.
The practice was an easy way to jack up used vehicle prices.
While legal, the practice denied lessees the option of buying
their vehicles and perpetuated the myth among investors that
Tesla was near fully autonomous driving technology.
Fast Laps
General Motors and battery partner LG Energy Solution will
launch commercial production of lower-cost cells for future EVs
at a U.S. plant in 2028.
Battery maker CATL's chairman said that half of the heavy trucks
sold in China could be fully electric by 2028, up from 10% in
2024.
BYD became the most popular vehicle brand in Singapore so far
this year, outselling Toyota for the first time, government data
showed.
Nissan's new CEO Ivan Espinosa faces an uphill task turning
around the troubled Japanese automaker with no guarantee it can
reverse sliding top-line sales, analysts said.
Harley-Davidson ( HOG ) defeated a proposal from investor H Partners to
remove three directors, including the CEO.
Tesla will start shipping components from China to the United
States to make Cybercab and Semi trucks from the end of this
month, after the two countries agreed a truce over tariffs.
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(Editing by Mark Potter)