The automobile sector has been reporting some good news - historic sales highs for some companies and slowly headed back towards pre-COVID levels for others.

So, where is the sector going from here, will growth continue to accelerate, what is the new normal going to be and what strategic role should brands and marketing play, in this macroeconomic environment?

To discuss this, Anuradha Sengupta spoke to Rajesh Jejurikar, executive director of auto & farm sectors at Mahindra & Mahindra.

Watch the video for more.

(Edited by : Jomy Pullokaran)