AMSTERDAM, March 28 (Reuters) - NXP

Semiconductors NV ( NXPI ), the biggest maker of computer chips for cars,

on Thursday said it had introduced a new platform that will

simplify and speed up software development for its customers.

The platform, which integrates software from partner

companies and a new line of advanced NXP chips, makes it

possible to standardize software development for many of the

ever-growing number of electronics systems used in cars.

NXP's customers include major carmakers and their primary or

Tier-1 suppliers, with the new platform used for power

management, data processing and networking throughout the car.

It will not be used for advanced driver assistance systems or

main screen displays.

"Our role is very much to stay in the background and the

glory is for the OEMs", said Henri Ardevol, general manager of

automotive at NXP, referring to customers.

Software partners on the platform include "the movers and

shakers ... of the automotive industry as it relates to the

intermediate software stack...which is in between the operating

system and the actual application," he said.

Those include Accenture ( ACN ), ArcherMind,

Blackberry QNX, Elektrobit, ETAS, Green Hills Software,

Sonatus, Synopsys ( SNPS ), TTTech Auto, Vector Informatik GmbH,

and Wind River.

He said the measures of the platform's success would be

whether it reduces software development time, and adoption.

NXP, with a market capitalization of $63 billion, is

headquartered in Eindhoven, Netherlands and listed on the

Nasdaq. The new platform's name is S32 CoreRide.