08:58 AM EST, 02/28/2025 (MT Newswires) -- Baidu's ( BIDU ) Beijing Baidu Netcom Science Technology and the Tourism Authority of Thailand or TAT have signed a letter of intent that aims to enhance Thailand's image among Chinese tourists, TAT said Friday.

TAT said more Chinese arrivals would contribute "significantly" to Thailand's tourism revenue targets for this year.

Under the partnership, Baidu ( BIDU ) will use digital marketing, artificial intelligence-powered travel insights and customized content to boost Thailand's tourism image, TAT said.