08:32 AM EDT, 06/11/2024 (MT Newswires) -- Bank of New York Mellon ( BK ) said Tuesday it is updating its logo and simplifying its brand to BNY to reflect its evolution as a financial services company.

The company said the new logo, implemented immediately, features a new font, a refined arrow, and a teal color.

BNY Mellon Investment Management and BNY Mellon Wealth Management will be rebranded as BNY Investments and BNY Wealth, respectively, while Pershing will be renamed BNY Pershing, the company added.

The company said the legal parent name will remain The Bank of New York Mellon ( BK ).

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