09:11 AM EDT, 06/06/2024 (MT Newswires) -- Bath & Body Works ( BBWI ) said Thursday it will collaborate with Accenture ( ACN ) to modernize its digital platforms using generative artificial intelligence and the latest marketing technology.

Under the collaboration, the companies will also work on creating new features including an AI-based fragrance finder chatbot, Bath & Body Works ( BBWI ) said.

Financial details of the partnership were not disclosed.

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