“Going into this festive season, there is a lot of demand coming in from consumers across the categories. We have seen 100 percent growth in ethnic wear category, kids wear is growing at 100-150 percent and beauty is growing at 200 percent on our platform,” Amar Nagaram, CEO, Myntra said in an interview to CNBC-TV18.

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Nagaram said that people have become value conscious during the pandemic, and that 50 percent of the revenues have come from Tier 2 and Tier 3 cities.

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First Published:Oct 19, 2020 10:49 AM IST