NEW YORK, Feb 14 (Reuters) - Ben & Jerry's ( UL ) accused its
parent Unilever ( UL ) of demanding its silence toward U.S.
President Donald Trump, as it prepares to spin off the ice cream
brand later this year.
In a Thursday night filing in Manhattan federal court, Ben &
Jerry's ( UL ) said Unilever ( UL ) ice cream chief Peter ter Kulve earlier in
the day unilaterally banned it from "issuing any posts
criticizing President Trump" pending further review.
Ben & Jerry's ( UL ) said ter Kulve cited Unilever's ( UL ) restructuring
in defending his actions, saying it created a "new dynamic" in
an "unprecedented time."
Ter Kulve previously banned a planned post on hot-button
issues when Trump was inaugurated on January 20 because the post
mentioned Trump, Ben & Jerry's ( UL ) has said.
Unilever ( UL ) did not immediately respond on Friday to requests
for comment. Ben & Jerry's ( UL ) did not immediately respond to a
similar request.
Ben & Jerry's ( UL ) accusations came in its lawsuit seeking to
stop Unilever's ( UL ) alleged efforts to dismantle its independent
board and end its social activism.
Many companies have altered social policies, including on
diversity, or appeared to show deference toward Trump since he
began his second White House term.
Ben & Jerry's ( UL ) has had a socially conscious mission since
being founded by Ben Cohen and Jerry Greenfield in 1978.
Unilever ( UL ) bought Ben & Jerry's ( UL ) in 2000. They have battled
publicly since 2021, when Ben & Jerry's ( UL ) halted sales in the
Israeli-occupied West Bank. Its business there was later sold.
The planned spinoff comes as Unilever ( UL ) simplifies its product
portfolio, which has dozens of brands including Dove,
Hellmann's, Knorr, Surf and Vaseline.
Unilever ( UL ) on Thursday chose Amsterdam over London and New
York for the primary listing when it spins off Ben & Jerry's ( UL ),
Breyers, Magnum and other ice cream brands as a standalone
company. Ice cream revenue totaled 8.3 billion euros ($8.72
billion) in 2024.
The case is Ben & Jerry's Homemade Inc v Unilever ( UL ) et al,
U.S. District Court, Southern District of New York, No.
24-08641.
($1 = 0.9519 euros)